Friday, August 26, 2011

1-800-Unsubscribe!

Two days ago, I decided to go with 1-800-Contacts to order a year's supply worth of Acuvue Oasys contacts. I dropped almost $400 and had to jump through some hoops to get an account and get my presription from my eye doctor. To put it bluntly, I'm scared I'll be stuck with an iPad's worth of contacts and still be as blind as a bull in a china shop at twilight. (Thought I was going to say "bat," didn't you?) Then today, I get this little gem in my inbox:

Subject Line: 1-800 CONTACTS | We've got your contact lenses



This company is cluttering up my inbox, why again? Oh yeah, that's right, for no reason whatsoever. With a little research, I found that they are using Responsys for their email platform, which is a pretty big name in the industry. I'm 100% positive they have ways of excluding recently purchased subscribers. Sounds like user error to me. To add insult to injury, they don't have snippet text, a view online link, or a mobile link in the email and without a border of sorts, the email seems to just float haphazardly in space. Not impressed. Favorite line: "*This email is a 1-800 CONTACTS advertisment." Thanks for stating the obvious.