I receive a lot of email. A lot. And because my 9-5 revolves around email management, I tend to be overly critical about layouts, rendering issues, and functionality. My biggest peeve is a shady unsubscribe process. Or when I simply want to receive less email, but giant corporation X doesn't have a simple preference center. What could they possibly be spending their marketing budget on? Banner ads? Ha!
So I want to blog about the emails that arrive in my personal inbox. I'll describe what I think are industry no-nos and what I think works. I'll be both email critic and subscriber. And hopefully, if you're lucky, I won't give you the big middle finger and unsubscribe from your email program.
I'm not claiming to be all-knowing or the best, but my opinions and thoughts may help you do a better job at giving people what they asked to receive in the first place.
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