Double Trouble

If I called you to tell you a secret, then five minutes later, called you again to tell you the same secret only with colorful adjectives and different action verbs, you would think I was crazy, right?

So Gap and Groupon teamed up to send an email. Maybe they didn't discuss all the logistics or maybe it was a true and honest mistake, but I got the same email twice. There are few things in this world I despise more. Gap, I heard you the first time. Groupon, where are your manners?

Worst part is that this could have been avoided. Two companies want to partner together to send a message to each of their subscriber base, right? No big deal, this is frequently practiced in many marketing departments. Here's the key though: Identify the crossover group. Sift out the people that are subscribed to both companies and send these people only one message.

Anyway, I'm boycotting the offer out of principle.