If you guessed "ridiculous" ...

In my previous post, I asked if you could pinpoint the wrongdoings of a particularly heinous email. If you were thinking that it was too long, too wide, poorly thought out, badly designed, or just plain "ridiculous" then you guessed correctly. Hey, Half Price, the year 2000 called. They want their untargeted batch-and-blast email strategy back. Subscribers from 2010 expect greatness. We want personalized offers just for us. Collect my city or zip while I sign up and then only send me offers that pertain to me. In the case of AlwaysHalfPrice.com, they sent me an email with every city they work in plus three offers for each of these cities. Total time wasted: about 3 minutes I'll never get back for reading all the offers being doled out in Texas. 3 minutes in online terms is a lifetime. (Remember dial-up internet?) Who cares about the urban pet resort in Austin when I live in San Diego? An unsubscribe is surely in the near future, but I'm going to give AHP one more chance to redeem themselves, if they can get their act together and actually send an email. It's been two weeks and no sign of a weekly email from them. I better check my spam folder.